Affiliate Promotional Guidelines

We support most promotional methods and are keen to work alongside you to ensure the Xe brand is positioned effectively. These guidelines are here so you can get the most out of your campaign.


Our commission model is a little different for cashback sites as we cannot offer a payout purely for completed a registration. Therefore, all cashback/loyalty/reward offers should be advertised as the user will receive their incentive upon transferring over £1000 (or currency equivalent) with Xe Money Transfer. Any registrations that we consider to have registered simply for cashback/reward will be deemed as invalid.


As a financial services company, it’s essential that Xe Money Transfer adhere to the codes of conduct set out by regulators such as the Advertising Standards Authority (ASA) and the Commission of Advertising Practices (CAP).

Please ensure when promoting Xe Money Transfer through social media or website content you clearly include the following:

  • Disclosures – these should be prominent enough to draw attention of the user. If you’ve written a nice, natural article about a general subject and have linked to Xe Money Transfer, you must disclose the link before the reader gets to it

  • Labels – if we have played any part in creating the content, you must label the editorial as an ‘Advertisement Feature’

  • Tag – if you’re linking to Xe Money Transfer through social media, you should always disclose with tags like #ad




Affiliates promoting Xe Money Transfer through email marketing must contact the Affiliate Team for creative sign off.


Xe Money Transfer does not offer vouchers codes / operate a voucher code system. From time to time, we do offer ad-hoc promotions or incentives so we do work with some coupon code websites. It's always worth checking in with the team by email affiliates.eu@xe.com.


Xe Money Transfer operate a strict policy on paid search activity. These Terms and Conditions are applicable on any ad platform, including, but not limited to search engines, content networks and social networking ad placements.

In order to avoid any broad matching issues, affiliates must add xe, xe money transfer, xe.com, as negative keywords in all paid search activity.

Affiliates are not permitted to bid or appear on brand searches. Example: xe money transfer, xe.com, xe

Affiliates are not permitted to bid or appear on extended or hybrid brand searches. Example: xe money transfer rates, xe rates, xe foreign exchange

Affiliates are not permitted to bid or appear on misspells or variations of brand searches.

Affiliates are not permitted to use the Xe trademark in any paid search activity, whether this is in ad text, copy or display URLs.

Unless explicit permission has been given no affiliate is allowed to perform direct linking PPC activity to the XE website, this includes using the Xe website as a display URL.

Affiliates also must not send traffic through automatic redirects on a website page.

Affiliates are not permitted to use the brand name (including misspells and variations) as a sub domain or sub folder. Example: www.xeoffers.co.uk, www.xe.affiliatesite.com, www.affiliatesite.co.uk/xe

Intellectual Property Rights Affiliates must respect the intellectual property rights of Xe Money Transfer. These rights include trade marks and service marks, copyright and related rights, trade names and domain names, rights to goodwill or to use in passing off and rights in confidential information.

If an affiliate infringes these rights, we may remove them from the program and may retain any commission that would otherwise be due to the affiliate. Xe require clearance on draft proofs of any copy that is to appear in any offline communication including and not limited to press campaigns.

Anyone found infringing on these terms will be contacted by the Xe Affiliate Team. Please note anyone found contravening the T&C’s may have their commissions declined and face suspension from the programme. In extreme circumstances Xe reserve to right to immediately suspend any affiliates found contravening these terms and conditions, declining any commissions accrued from the activity.

Please note that by joining the Xe affiliate programme on Impact you agree that any pre-existing arrangement you may have had with Xe becomes null and void.

For more information, or further clarification on whether your activity would contravene any of the above Terms and Conditions please contact the Affiliate Team.

Xe Money Transfer will always aim to give as much notice as possible should any changes which affect affiliates and the affiliate program occur in the future.


Become a partner with Xe

Join our program or get in touch with our team

XE Money Transfer is a service operated by HIFX Australia PTY Ltd. HiFX Australia PTY Ltd holds an Australian Financial Services Licence (AFSL: 240917) and is regulated by the Australian Securities and Investments Commission. ABN: 78 105 106 045.