Privacy Policy

Effective as of June 3rd, 2019 (the "Effective Date")., XE currency mobile application and the XE travel mobile application Privacy Notice

In this Privacy Notice we explain how we collect and use your personal information that we obtain when you use our services, visit or use our websites or mobile applications or otherwise interact with us, how we share your information and the steps we take to protect your information.

Notice to California Residents

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about our data collection practices and your California privacy rights, visit the CCPA Privacy Notice.

This Privacy Notice applies to, Inc. (“XE”, “we”, “our” or “us”), a subsidiary of Euronet Worldwide, Inc. (“Euronet”). Further details on Euronet and the companies within the Euronet group (the “Euronet Group”) are available at:

XE is an affiliate of HiFX Europe Limited within the Euronet Group.

We are committed to the privacy and security of your personal data. This Privacy Notice describes how we collect and use personal data, in accordance with applicable law and our standards of ethical conduct., Inc. at 1145 Nicholson Rd, Suite 200, Newmarket ON, L3Y 9C3 Canada will be the “data controller” or “controller” in relation to any personal data provided to us directly via email, phone, and post or via (the “Website”), or the XE currency mobile application or XE travel mobile application (individually and together, the “App”). This means that we are responsible for deciding how we will hold and use personal data about you.

The Euronet Group Data Protection Officer can be contacted:

By using or navigating the Website, the App or any product or service (including the XE Currency Data service (“XECD”); the XE Currency Converter for Shopify and XE Rate alerts, the XE Currency Update daily email newsletter and the XE Currency Market Analysis daily email newsletter (each an “XE Email Service” and together “XE Email Services”) offered by us through the Website and/or App (collectively, “Services”), you acknowledge that you have read, understand, and agree to be bound by this Privacy Notice. You should not provide us with any of your information if you do not agree with the terms of this Privacy Notice. This Privacy Notice is incorporated into, and subject to, XE's Terms of Use at

We encourage you to review and check the Website / App regularly for any updates to this Privacy Notice. We will publish the updated version on the Website / App and by continuing to deal with us, you accept this Privacy Notice as it applies from time to time.

“Personal data” means any information that enables us to identify you or the beneficiary of your transaction with us, directly or indirectly, such as name, email, address, telephone number, any form of identification number or one or more factors specific to your or your beneficiary’s identity.

We are committed to complying with applicable data protection laws and will ensure that personal data is:

We may collect personal data when you give it to us, including when you indicate that you would like to receive any of our Services, when you register with us, when you complete forms online, when you speak with us over the telephone, when you write to us, when you visit the Website or App and, in certain circumstances as set out in this Privacy Notice, when you have provided your information to a related company operating under the HiFX, or xe brand (each an “XE Company” and together the “XE Companies”).

We may collect and process the following personal data:

We may also receive information in connection with transactions you carry out on our Website, such as the last four digits of the payment card you used to make payment for the XECD service (as provided to us by the third party payment processor) (“Payment Data”).

Cookies and similar technologies
When you use our Website or App we collect information via cookies and similar technologies, including the IP address of visitors, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. We may use this data for the following purposes:

Due to their core role of enhancing or enabling usability or site processes, disabling cookies may prevent you from using certain parts of our Website / App. It will also mean that some features on our Website or App will not function if you do not allow cookies.

For more information please read our Cookie Policy.

Personal data collected through our Website or App is typically stored and processed in Canada; however, in some instances, it may be transferred, stored, and/or processed outside of Canada (see section 5 for further details).

We have summarised below the ways in which we may use your personal data and our basis for such usage:

How we use personal dataOur basis for using your personal data
Registration and administration. We may use Identity Personal Data to enable you to register with us and, once your registration with us is complete, for the administration of your account, to contact you, to update our records about you, and to respond to and process your queries and requests.Performance of a contract / service – delivery of XE Email Services or provision of the XECD service.
Requesting access to tools and information. You may wish to have access to certain tools and information (such as XE Email Services or XECD) made available on Our Website / App. We may collect and use Identity Personal Data for these purposes.Performance of a contract / service - delivery of XE Email Services or provision of the XECD service.
Supply of our Services. We may use Identity Personal Data (and where it is collected, Payment Data)) so that we can supply you with our Services which you use or have requested.Performance of a contract/ service - delivery of XE Email Services or provision of the XECD service.
Location. If you have given your consent for us to so and not withdrawn such consent, we may collect and use Location Data to provide you with a tailored experience on the Website or App related to your location, such as displaying the local currency in the relevant location.Your consent for us to process your Location Data for such purposes.
Service communications. We may use Identity Personal Data to notify you about changes or developments relating to our Services which you used or have requested.Necessary for our legitimate interest to notify you about changes or developments relating to our products and services which you use or have requested.
Compliance. We may use Identity Personal Data (and where it is collected, Payment Data) for compliance purposes, including the prevention and detection of crime, tax evasion or fraud.Necessary to comply with a legal obligation.
Telephone calls. We may monitor and record (via automated means or transcripts) our telephone calls with you (which may involve Identity Personal Data (and where it has been collected, Payment Data) and we may use any transcripts of these calls so we can be sure we understand the instructions you give us and so we have a clear record of our discussion with you.Necessary to comply with a legal obligation. Performance of a contract/ service - delivery of XE Email Services or provision of the XECD service.
Marketing. In certain circumstances, we may use your Identity Personal Data to contact you with marketing communications in relation to the Services or the services and products of XE Companies (which may include HiFX Europe Limited).See section 11 below.
Profiling. Xe may combine Indirectly Identifiable Personal Data with other information generated during the use of our Services to create individual profiles for customers through automated processes.Necessary for our legitimate interest to enhance the customer experience by allowing for better use of our services. See section 12 below.

Non-identifiable data
Whenever possible, we use data from which you cannot be identified directly (such as IP addresses and anonymous demographic and usage data) rather than personal data. This non-identifiable data may be used to tailor your experiences with the Services by showing content in which we think you will be interested and displaying content according to your preferences. Non-identifiable data may also be used to improve our internal processes or delivery of services.

We may use aggregate data for a variety of purposes, including analysing user behaviour and characteristics in order to measure interest in (and use of) the various portions and areas of the Services. We also may use the data collected to evaluate and improve the Services and analyse traffic to the Services.

In some circumstances we may anonymise your personal data so that it can no longer be associated with you, in which case we may use such data without further notice to you.

XE Companies
We may share your personal data with other XE Companies (including HiFX Europe Limited in the United Kingdom (“UK”)) in order to enable or facilitate us to provide you with any of the Services you have requested, for our or an XE Company’s compliance purposes and, where you have consented and not withdrawn your consent, for the XE Company’s direct marketing purposes (see section 11 below).

Euronet Group
We may share your personal data with Euronet and affiliates in the Euronet Group (some of which are based outside the European Economic Area (“EEA”) and in Canada and the United States – further details are set out at the end of this section 5) for the purposes, or to enable or facilitate the purposes, set out in section 4 and 11 of this Privacy Notice. This may include sharing your personal data within the Euronet Group for compliance purposes.

Aggregated statistical analysis
We may use statistical analysis of aggregate data to inform advertisers of aggregate user demographics and behaviour, as well as the number of users that have been exposed to or clicked on their advertising banners. We will provide only aggregate data from these analyses to third parties.

Third party service providers

We may share personal data we collect with third party service providers to manage, enable or facilitate certain aspects of the Services we provide and if we do so, we will have safeguards in place with such third party service providers requiring them to protect the personal data.

We use advertising services suppliers on our Website and App, such as Exponential Interactive, Inc. (“Exponential”) and MoPub, a division of Twitter, Inc. and Twitter International Company (“MoPub”), who, along with their advertising partners, may collect and use personal data when you interact with our Website or App. Further details are set out at section 6 below.

Corporate process
We may transfer your personal data to a third party as a result of a sale, acquisition, merger, or reorganisation involving Euronet, a company within the Euronet Group, or any of their respective assets. In these circumstances, we will take reasonably appropriate steps to ensure that your information is properly protected.

Legal and regulatory
We may also disclose your personal data in special cases if required or requested to do so by law, court order, or other governmental authority, or when we believe in good faith that disclosing this data is otherwise necessary or advisable, such as to identify, contact, or bring legal action against someone who may be causing injury to, or interfering with, our rights or property, our services, another user, or anyone else that could be harmed by such activities (for example, identify theft or fraud).

Sharing personal data outside of Canada and the EEA
As explained above, we may share your personal data within the Euronet Group (including to XE Companies), which may involve transferring your data outside of Canada and the EEA. It is important for you to note that the laws on holding data in Canada (or any other country in which we transfer, store or process your data) may be less stringent than the laws of your country, but XE intends to adhere to the principles set forth in this Policy, unless otherwise required by applicable laws.
If we share personal data with third party service providers based outside of Canada or the EEA, we will ensure a level of protection and safeguarding of your personal data.

Advertisements that appear on the Website or App or otherwise in the Services are generally delivered (or "served") directly to you by third party advertisers. These third party advertisers have no access to the information you have provided directly to XE.

If you have provided your consent by accepting “Targeting Cookies” through the Website cookie consent manager or enabled “Targeting” and “Location” on the App, the advertisements that are served may be personalised to you.

Advertising on our Website
Advertisements on our Website may be served by Exponential or Exponential’s advertising partners.

Advertising on our App

Our App is integrated with MoPub. This allows us to serve advertisements in the App and for advertisers to reach audiences that may be interested in the advertiser’s products or services and MoPub may collect and use personal data for these purposes. MoPub’s privacy policy will apply to MoPub’s collection and use of personal data.

As set out in the MoPub privacy policy, MoPub is designed to avoid collecting information such as your name, address or email address but the personal data collected may enable MoPub to recognize your device over time and across apps. Depending on where you live and your privacy choices on the App, the personal data MoPub collects may include device identifiers and information, app usage information, (if you have enabled Location Services) geo-location, information about interests to make ads served more relevant and information about interactions with ads.

Remarketing on the Website and App

If you have provided your consent by accepting Targeting Cookies on the Website or enabled Targeting on the App, we may use Google AdWords (remarketing and Similar Audience features) and Facebook Ads. You can review the XE cookie policy at, which includes details on how to customize your cookie settings.

Google AdWords

Google AdWords enables Google, through the use of cookies, to identify the fact that you have visited the Website / App, to identify aspects of your usage of the Website / App and combine that with what it knows about your usage of other websites in the Google ad network.

We use these services to advertise to visitors of Google ad network websites who have previously visited our Website / App or who Google deems to have shared interests with visitors of our Website / App. Google’s collection and use of your personal data is covered by the Google privacy policy. You can set preferences for how Google advertises to you using the Google Ad Preferences page.

Facebook Ads

We make use of Facebook Ads to allow us to better serve relevant advertising to our customers on the Facebook social media platform. Through the use of cookies, we can identify aspects of your usage of the Website / App which can allow Facebook to identify which XE ads could be more relevant to you.

You can review the Facebook privacy policy and modify your Facebook Ad Preferences for ads shown to you by Facebook.

Personal data is used for different purposes, and is subject to different standards and regulations. In general, personal data is retained for as long as necessary to provide you with services you request, to comply with applicable legal, accounting or reporting requirements, and to ensure that you have a reasonable opportunity to access the personal data.

To determine the appropriate retention period for personal data, we consider the applicable legal requirements, the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means. For example:

  • Legal and regulatory requirements. We will retain your personal data if required to comply with legal and regulatory obligations, compliance procedures and legal limitation periods.
  • Customer service. If you provide us with your personal data but do not have a XECD or XE Email Services account, we may (subject to any legal or regulatory considerations) retain your personal data for as long as necessary to deal with your query.
  • Marketing and XE Email Services. Personal data provided to us for marketing and XE Email Services purposes may be retained until you opt out or until we become aware the data is inaccurate.
Yes. If you send us correspondence, including e-mails, we may retain such data along with any records of your account. We may also retain customer service correspondence and other correspondence involving you, us and any XE Company, our partners, and our suppliers.

We are committed to maintaining the security of your personal data and have measures in place to protect against the loss, misuse, and alteration of the data under our control.

We employ modern and secure techniques to protect our systems from intrusion by unauthorised individuals, and we regularly upgrade our security as better methods become available.

Our datacentres and those of our partners utilise modern physical security measures to prevent unauthorised access to the facility. In addition, all personal data is stored in a secure location behind firewalls and other sophisticated security systems with limited (need-to-know) administrative access.

All our employees who have access to, or are associated with, the processing of personal data are contractually obligated to respect the confidentiality of your data and abide by the privacy standards we have established.

Please be aware that no security measures are perfect or impenetrable. Therefore, although we use industry standard practices to protect your privacy, we cannot (and do not) guarantee the absolute security of personal data.

The Website or App may offer chat rooms, forums, message boards, or news groups to users. It is important to remember that any information disclosed in these areas becomes public information. Accordingly, as with any public forum, you should exercise extreme caution when deciding whether to disclose your personal information.

No. Our Website ( and App may contain links to other Internet websites. By clicking on a third party advertising banner or certain other links, you will be redirected to such third party websites.

We are not responsible for the privacy policies of other websites or services. You should make sure that you read and understand any applicable third-party privacy policies, and you should direct any questions or concerns to the relevant third party administrators or webmasters prior to providing any personal data.

We may permit third parties to offer subscription or registration-based services promoted through our own Services. In some instances, these other services may be co-branded or use XE's trademarks under license; however, other’s services have their own respective privacy policies. For the avoidance of doubt, "XE Money Transfer" is branded using XE's trade-marks, but is a service operated by our affiliate company, HiFX, and consequently "XE Money Transfer" is subject to HiFX's privacy policy.

We or an XE Company may sometimes contact you (by email, SMS text, letter or phone) in order to provide targeted marketing about our Services or the services of another XE Company or Euronet Group. Such marketing communications will only be sent to you if you gave your consent (when you registered for our Services or at another point) and you have not withdrawn such consent or if there is another basis to send such communications to you.

All marketing e-mails you receive from us will include specific instructions on how to unsubscribe and you may unsubscribe at any time or alternatively you can unsubscribe from marketing at any time by contacting us in writing by email at or by post to XE Privacy Office, 1145 Nicholson Rd, Suite 200, Newmarket ON, L3Y 9C3 Canada.

You should note that we are opposed to third-party spam mail activities and do not participate in such mailings, nor do we release or authorise the use of customer personal data to third parties for such purposes.

Through automated processes we may create individual profiles for customers based on a combination of Indirectly Identifiable Personal Data and other information gathered through our customer’s interaction with our Services. We may use such profiles to better understand the ways in which you use our Services. In addition, we may send personalised communications to you based on a profile (including pricing offers in relation to the Services or the services and products of Xe Companies which may include Xe Corporation, Inc.), if we have a basis to send such communications in accordance with this Privacy Notice (see Section 11 above).

You have the right not to be subject to profiling, and you can exercise this right by contacting us in writing at or

In certain circumstances (for example, if you are a “data subject” in the EEA), and subject always to verification of your identity, you may request access to and have the opportunity to update and amend your personal data. You may also exercise any other rights you enjoy under applicable data protection laws.

Data subjects in the EEA have the right to:

Also, where you believe that we have not complied with our obligations under this Privacy Notice or the applicable law, you may have the right to make a complaint to a relevant Data Protection Authority or through the courts. The Canadian Data Protection Authority is the Office of the Privacy Commissioner of Canada ( and the country in which you are located is likely to have a Data Protection Authority (such as the Information Commissioner’s Office in the United Kingdom).

Although not required, we would encourage you to let us know about any complaint you might have and we will respond in line with our complaints procedure set out in section 14 of this Privacy Notice.

Where you believe that we have not complied with our obligations under this Privacy Notice, or the applicable law, you may have the right to make a complaint to a relevant Data Protection Authority or through the courts. Although not required, we would encourage you to let us know about any complaint you might have and XE will respond in line with our complaints procedure – our contact details are set out in section 15 below.

We want to deal with your concerns fairly, effectively and promptly. However, some complaints are more complex than others and may take some time to investigate.

In order to assist in the speedy resolution of any complaint you may have, it’s important that we understand your complaint fully. Sometimes this means we may ask you to address your concerns to us in writing. This can be either by email or post to the addresses in section 15 below. We have established internal procedures for investigating any complaint, which may also involve experienced members of staff from XE Companies (including HiFX) considering or investigation the complaint. Where appropriate, the complaint will be dealt with by someone who was not directly involved in the matter which is the subject of your complaint. The member of staff will either have authority to settle your complaint or will have ready access to someone who has the authority. Our response will fully address the subject matter of your complaint and, if appropriate, will offer redress. If you phone us during our investigation and the member of staff handling your complaint is not available, then another member of our team will try to assist you.

Unless applicable data protection laws require responses within shorter timescales, we will try to resolve any privacy complaints you have within 15 business days of receiving your complaint and in exceptional circumstances, within 35 business days (and we will let you know if this is the case).

As noted above, if you are not satisfied with our reply/outcome, or otherwise with the handling of the complaint, you may have the right to lodge a claim before a relevant Data Protection Authority or the courts.

If you have any questions or concerns about this Privacy Notice or our data practices, please contact us in writing by email at or by post to XE Privacy Office, 1145 Nicholson Rd, Suite 200, Newmarket, ON, L3Y 9C3 Canada.